Marketing has emerged as a critical function that bridges the gap between a company’s offerings and the needs of its customers. The marketing department is pivotal in ensuring that the company’s products or services not only reach the intended audience but also resonate with them, ultimately leading to successful business outcomes. Ian, who works in…
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The marketing concept revolves around the idea that companies should analyze the needs and preferences of customers and then make decisions to satisfy those needs. Understanding the concept involves recognizing that customer satisfaction is the ultimate goal of any business. So, according to the marketing concept which option demonstrates customer orientation? Features of a product…
what should you consider when identifying a marketing channel to test