In today’s competitive marketplace, businesses must leverage every opportunity to stay ahead of the curve. So, which marketing activity helps businesses gather information to compete effectively? The answer lies in market research. Market research is the cornerstone of all successful marketing strategies. It enables businesses to collect, analyze, and apply data to identify opportunities, understand…
what should you consider when identifying a marketing channel to test
Do you know what are five marketing strategies that retailers spend half of their annual budget on? Read our blog post!
Marketing has emerged as a critical function that bridges the gap between a company’s offerings and the needs of its customers. The marketing department is pivotal in ensuring that the company’s products or services not only reach the intended audience but also resonate with them, ultimately leading to successful business outcomes. Ian, who works in…
Do you know which element outlines actions needed to execute the marketing plan? Read our blog post to find out!
Very often, marketing is described as creating… what exactly? Read our blog post to find out today how to tackle it!
So, what are the three marketing objectives that can be met via targeting on Google Display Ads? Learn more!
So, your friend is developing a marketing plan for her new business. What should she put in this plan? Read our blog post!
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Is that true that the integrated marketing communications process refers to which of the six ps in the marketing mix? Read today!