11 tricks for improving ad ROI

With the rise of social media, influencer marketing, and an increasing emphasis on content, it’s easy to think of advertising as an old-fashioned way of doing things. In reality, advertising is as important as ever – and it’s not as simple as it seems.

In the digital world, the concept of advertising is fundamentally different from what it was in the past. Rather than running ads and hoping for the best, companies can now use a range of tools to track the success of their advertising efforts, to see what works and what doesn’t, and to maximize the ROI of their ad spend.

In this post, we’re going to look at 10 tricks for improving ad ROI, so that you can get the most bang for your buck when you run ads online.

1. Use negative keywords

Negative keywords are keywords that you don’t want your ads to show up for. For example, if you’re a plumber who only services residential properties, you might want to add “commercial” as a negative keyword.

This will help you avoid wasting money on clicks from people who are looking for commercial plumbing services. Negative keywords can help you improve your ad’s relevance and reach the right people, which can lead to a higher ROI.

Negative keywords are an important part of any ad campaign, but they are especially important for PPC campaigns where you pay for each click. If you don’t use negative keywords, you could end up wasting a lot of money on clicks that aren’t relevant to your business.

2. Use callout extensions

Callout extensions are a great way to add extra, important information about your business to your ads. You can use callout extensions to highlight the benefits of your products or services, any special offers you have, or even to mention special features of your business.

The more information you can provide to potential customers in your ads, the more likely they are to click on them. And, the more clicks you get, the better your ROI will be.

3. Use site link extensions

Site link extensions are a great way to provide additional options for your audience to click on. These extensions allow you to include multiple links in your ad, and are perfect for businesses that have a lot of different pages on their website.

4. Use location extensions

If you’re a local business, you need to be using location extensions in your ads.

Location extensions are a great way to show potential customers your business location and contact information. This can help you get more clicks on your ads and increase your ad ROI.

Even if you’re not a local business, you can still use location extensions to show potential customers your business location and contact information. This can help you get more clicks on your ads and increase your ad ROI.

5. Use call extensions

Call extensions are a great way to make it easy for people to call your business directly from your ad.

Call extensions are phone numbers that display alongside your ad. When someone clicks on the phone number, they are automatically connected to your business.

Call extensions are a great way to increase the number of calls your business receives, which can lead to more sales and higher ROI.

6. Use ad customizers

Ad customizers are a great way to create a sense of urgency and personalize your ads for your target audience. They allow you to automatically update your ad text with information like the current time, the number of days until a sale ends, or the number of products in stock.

This can help you create a more relevant and compelling ad, which can lead to higher click-through rates and a better return on investment.

Ad customizers are easy to set up and can be used with any of the ad extensions we’ve discussed. With the help of eCommerce automation, you can reduce manual input and improve the accuracy of your ads with features like dynamic content and smart bidding. Just go to the “Ad customizers” tab in your Google Ads account and click “+” to create a new ad customizer.

From there, you can choose the type of customizer you want to use and set up the parameters for your ad. Once you’ve set up your ad customizer, you can use it in your ad text by typing “{=“ followed by the name of your customizer and “}” at the end.

7. Use price extensions

Price extensions are another extension that allows you to showcase multiple products in your ad. You can include the name of the product, a brief description, the price, and a link to the product page.

Price extensions are a great way to showcase multiple products at once and make it easy for potential customers to see what you have to offer. If you’re advertising physical products, including the correct UPC in your product feed can improve ad relevance and ensure accurate listing across channels. This is especially useful if you have a wide range of products that you want to promote.

Price extensions are a great way to increase the chances of someone clicking on your ad and making a purchase.

8. Use promotion extensions

Promotion extensions are a great way to make your ads stand out.

These extensions allow you to highlight special offers, sales, and other promotions. You can also choose to include a discount code, which can help to drive conversions.

Promotion extensions are a great way to increase your click-through rate and improve the overall performance of your ads.

9. Use dynamic search ads

Dynamic search ads are a great way to help you reach potential customers who are searching for products or services like yours.

With dynamic search ads, you can create an ad that will show up when someone searches for a keyword that is related to your website. This can help you reach people who may not have seen your website or other ads.

Dynamic search ads use your website content to help determine when and where your ads will show. This can help you reach people who are interested in your products or services.

If you want to reach a larger audience and increase your ad ROI, then you should consider using dynamic search ads in your PPC campaign.

10. Use responsive search ads

Responsive search ads are a powerful tool that can help you improve your ad campaign’s performance.

With responsive search ads, you can create multiple headlines and descriptions that Google will then test to see which combination performs best.

This allows you to create highly personalized ads that are more likely to convert.

In addition, responsive search ads are a great way to save time and effort on ad copywriting, as you only need to create one ad that Google will then test and optimize for you.

11. Expand beyond ads

One of the best-kept secrets to improving your ad ROI is not just running more ads — but using your ads smarter. That means integrating other performance-focused tactics into your mix, like referral programs and ad retargeting.

Referral programs help turn your existing customers and influencer partners into brand advocates. Tools like ReferralCandy let you automate this process — giving people unique links or discount codes they can share. When someone converts through that link, the referrer gets a reward. It’s a high-ROI strategy because you’re only paying for actual conversions, not just clicks or impressions.

You can also combine referral programs with ad retargeting to maximize impact. For instance, you can run retargeting ads specifically for visitors who came to your site through a referral but didn’t convert — nudging them with a special offer or reminder.

Improve your ad ROI

Advertising is one of the most effective and efficient ways to grow your business. That’s why it’s important to make sure you’re getting the most out of your ad spend.

By following these ten tips, you can improve your ad ROI and make sure your ad campaigns are as effective as possible.

If you need more help with your ad campaigns, consider working with a digital marketing agency. A team of experts can help you create and manage ads that drive results and grow your business.

Conclusion

Ad ROI is a very important metric to consider when it comes to your paid marketing efforts. It’s important to make sure you’re getting a positive return on your ad spend and that you’re making the most of your budget.

By following the tips above, you can increase your ad ROI and make the most of your paid marketing efforts.