In a recent post, I shared some ideas for converting marketing content into sales content. While that’s a crucial conversion, I neglected to mention the other important content conversion: sales to marketing.
There’s a lot of good sales content that can be repurposed for marketing blog posts, white papers, and more. If you’re looking for a way to help your sales team, check out these 10 sales content ideas you can convert to marketing content.
1. Create a checklist
Checklists are a great way to take a piece of content and turn it into a more scannable piece of content.
For example, let’s say you have a blog post about how to launch a new product. You could take the key points from the blog post and turn them into a checklist that your audience can download and print out.
Checklists are a great way to help your audience take action on the information you’re sharing. Plus, they’re super easy to create!
2. Develop a cheat sheet
A cheat sheet is a one-page document that provides a quick and easy-to-understand overview of a topic. It’s a great way to convert a blog post or article into something more visually appealing.
For example, let’s say you have a blog post about how to do keyword research for SEO. You could convert that blog post into a keyword research cheat sheet that provides a step-by-step overview of the process.
Cheat sheets are great for people who are short on time and want to quickly get the information they need. AI marketing solutions can even help you understand which topics to create cheat sheets on by analyzing user behavior and search trends. They’re also highly shareable, which makes them a great way to reach new potential customers.
3. Put together a workbook
Workbooks are a great way to help your customers get organized and learn something new. You can create a workbook on any topic, and they provide an opportunity for you to share a lot of information in a structured way.
Workbooks can be used to help your customers set and achieve goals, get organized, learn a new skill, and more. Here are a few examples of workbooks you might create:
• A fitness and nutrition workbook with meal plans and workout schedules.
• A business planning and goal setting workbook.
• A workbook to help your customers get organized and reduce clutter in their homes.
• A workbook to help your customers learn a new skill, like photography or writing.
You can create digital workbooks to be downloaded and printed by your customers, or you can create physical workbooks and sell them in your store.
4. Compile an eBook
eBooks are a great way to present a lot of information in a digestible and visually appealing format. You can use existing blog posts, videos, or other content you’ve created to compile an eBook.
You can also use an eBook to present a common problem your audience faces and how to solve it. This is a great way to introduce the benefits of your product or service without being overly promotional.
5. Write a white paper
White papers are comprehensive, in-depth reports on a specific issue and how to solve it. They are typically used to educate readers and help them make decisions.
White papers are often used in the business-to-business (B2B) sales process, but they can also be used as a lead magnet to help you build your email list.
There are a few different ways you can create a white paper. You can write the content yourself, hire a freelance writer, or repurpose existing content into a white paper.
6. Design an infographic
Infographics are a great way to repurpose data-heavy content like case studies, whitepapers and research reports.
They’re also a fantastic way to convert blog content, as we’ve done with the example below. This infographic is based on a blog post about how to create a successful content marketing strategy.
The infographic is a great way to present the information in a more visual way, and it’s also a great lead magnet that you can use to generate leads.
7. Develop a slide deck
Slide decks are a great way to repurpose your long-form content. This is especially true for blog posts, white papers, and eBooks.
Slide decks are visual, and they can be much more engaging than a blog post. You can also use slide decks to break up content into bite-sized pieces that are easy to consume.
For example, you could use a slide deck to create a presentation that highlights the key points of your blog post. You could then share this presentation on SlideShare, or you could embed it on your website.
8. Create a video
Video is a highly engaging content format that’s growing in popularity. In fact, 86 percent of businesses use video as a marketing tool.
There are a few different ways you can create videos from your existing content:
• Turn an article into a video by pulling out the main points and creating a voiceover with some stock footage.
• Turn an infographic into a video by using animation to bring the data to life.
• Create a video interview with an expert who was quoted in your article.
• Turn a webinar into a series of shorter videos.
Also consider integrating ReferralCandy for referral, affiliate, and influencer programs, turning satisfied customers and creators into powerful advocates and amplifying content reach to drive new leads and revenue.
9. Record a podcast
Podcasts are an easy and effective way to convert your marketing content. In fact, you can record a podcast on just about any topic. If you have a blog post or an article that you want to convert, you can simply record a podcast episode discussing the content of the article.
You can also interview experts, customers, or other industry professionals on your podcast. This is a great way to provide valuable information to your audience and to build relationships with other people in your industry.
10. Put together a webinar
Webinars are a great way to convert your existing marketing content.
You can take a blog post, video, or podcast and use it as the foundation for a webinar.
Webinars are a great way to engage with your audience, and they can also help you generate leads. They also support your omnichannel digital marketing efforts by creating versatile content you can promote across email, social media, and your website.
People who sign up for your webinar are likely to be interested in your products or services, so it’s a great opportunity to provide value and build relationships with potential customers.
The bottom line
When it comes to attracting and converting potential customers, content is king.
If you’re not already producing content for your marketing campaigns, it’s time to start. And if you are, consider how you can repurpose that content to make it work even harder for you.
From blog posts to videos, there are countless ways to convert your marketing content into other formats.
The key is to think about what your audience wants and needs, and then give it to them in a way that makes sense.
By repurposing your marketing content, you can reach new audiences and increase your chances of converting potential customers.
Conclusion
You can also use this format to create a “how-to” video or a video that shows how your product works.
The key to creating a good video is to keep it short and to the point. You don’t want to try and cram too much information into a short video.
What do you think? What are some other ways you can convert marketing content?
