Are you getting a good click-through rate on your website? You may have heard of the saying, “content is king.” While content is important, it won’t help you increase your click-through rate (CTR).
Your CTR is an important metric to measure because it tells you how effective your marketing is. If you’re not getting a good CTR, then you’re not getting a good return on investment.
In this post, we’re going to cover 13 ideas on how to improve your CTR.
1. Use a call to action
A call to action (CTA) is a simple way to let your audience know what the next step is.
For example, if you want people to click through to your blog post, you might use a CTA like “read more” or “click here” to encourage them to do so. If you want people to sign up for your email list, you might use a CTA like “get started” or “sign up now.” Using a sticky CTA on your website ensures that your call to action stays visible as users scroll, making it easier for them to take action at any time.
CTAs are a great way to get people to take action, and they can be used in a variety of ways to improve your CTR. For example, using the best Wix referral apps can help optimize your CTA placement and effectiveness.
2. Use power words in your headlines
Power words are words that evoke emotion and drive action. They’re the kinds of words that make you want to click on something.
In the context of your content, power words can help you create headlines that are more compelling and, therefore, more likely to get clicked on.
Here are some examples of power words you might use in your headlines:
• Free
• Easy
• Amazing
• Surprising
• Proven
• Secret
• Quick
• Unbelievable
• Instant
• How to
3. Use numbers
Numbers are a great way to increase the CTR of your blog posts and other types of content.
If you’re writing a list post, be sure to include the number of items in your headline. For example, if you’re writing a post about the top 10 social media marketing tips, your headline could look something like this:
“10 Social Media Marketing Tips to Grow Your Business”
If you’re not writing a list post, you can still use numbers to increase your CTR. For example, if you’re writing a post about the benefits of using video in your social media marketing, your headline could look something like this:
“The 5 Benefits of Using Video in Your Social Media Marketing”
Be sure to include the number in your headline, and then list the benefits in the body of your post.
4. Use title case
If you’re not sure what title case is, it’s when you capitalize the first letter of each word in a headline.
So, instead of writing a headline like this:
“get more traffic to your website”
You would write it like this:
“Get More Traffic To Your Website”
You can use title case in your meta descriptions and title tags. But, it’s especially effective in your headline because it makes it stand out.
Most of your competitors probably aren’t using title case, so it’s a great way to get an edge over them and increase your CTR.
5. Use the current year in your headlines
Using the current year in your headlines is a simple way to show your audience that your content is current and relevant.
This is a particularly effective strategy for blog posts, news articles and other types of content where timeliness is a factor.
For example, if you were writing a blog post about how to improve your SEO strategy, you might use a headline like “10 Tips for Improving Your SEO Strategy in 2023.” Similarly, if you are creating a roundup of the top trends in content marketing, you could title it “Top Content Marketing Trends for 2025”.
This headline tells your audience that your content is current and relevant to their needs.
6. Use ad extensions
Ad extensions are a great way to add more information to your ad, which can help you increase your CTR. There are many different types of ad extensions you can use, such as sitelink extensions, callout extensions, structured snippet extensions, and more.
For example, you can use sitelink extensions to add links to specific pages on your website, or callout extensions to highlight special offers or promotions. You can also use structured snippet extensions to showcase specific aspects of your products or services.
Ad extensions not only help you provide more information to potential customers, but they also take up more space on the search engine results page, which can help your ad stand out.
7. Use keywords in your URL
Your URL is one of the first things users see when they come across your listing in the search results, so it’s important that it looks clean and organized.
A good way to do this is to include one of your target keywords in your URL. This will help users understand what your page is about and encourage them to click through to your website.
In addition to including keywords, you should also keep your URLs short and to the point. This will help users understand what your page is about at a glance and encourage them to click through to your website.
8. Use keywords in your headlines
Headlines are the most important part of your ad copy. They give people a quick summary of what your ad is about, and they help them decide whether or not to click.
One way to make your headlines more effective is to use keywords. Keywords are words or phrases that people are likely to use when they search for something online.
By using keywords in your headlines, you can make your ads more relevant to the people who see them. And when your ads are more relevant, people are more likely to click.
Pro tip: Use a keyword research tool to find the best keywords to use in your headlines.
9. Use keywords in your meta descriptions
We’ve talked about the importance of meta descriptions and how to write them for maximum CTR. But, what about keywords?
If you’ve spent time crafting the perfect meta description, but you haven’t included any keywords, you’re missing out on a big opportunity to improve your CTR.
When people search for something on Google, the search term they used will be bolded in the meta description. This helps people quickly identify whether or not your content is relevant to their needs.
If they see the keyword they used in your meta description, they’re much more likely to click through to your content. If they don’t, they may skip over your listing altogether.
10. Use schema to make your search results pop
Schema is a type of code you can add to your website to help search engines understand your content.
When you use schema, your website can be eligible to display rich results in search, which are results that contain extra information like star ratings, recipe cook times, and more.
By using schema, you can help your content stand out in search results, which can result in more clicks and higher CTRs.
Not sure where to start with schema? There are a number of different types of schema you can use, but one of the most popular is the schema for FAQ pages.
With FAQ schema, you can add a list of frequently asked questions and answers to your content, and that list will be eligible to appear in search results as a rich result.
Using FAQ schema can help you take up more real estate in search results, which can help you improve your CTR.
11. Use emojis
Emojis are a great way to add a little personality to your meta descriptions and make them stand out.
They’re also a good way to break up text and make your meta descriptions more scannable.
Just make sure to use emojis that are relevant to your content and brand. Otherwise, they can come off as unprofessional.
12. Use a question as your headline
Questions are a great way to get people to click on your ads. It’s a natural human instinct to want to know the answer to a question, so when you ask a question in your headline, it can be a very effective way to get people to click on your ad.
For example, if you’re a dentist, you could use a question like “Are you tired of hiding your smile?” as your headline. This will make people who are self-conscious about their smile want to click on your ad to learn more about how you can help them.
Just be sure to answer the question in your ad. Otherwise, people will feel like they wasted their time and won’t be likely to click on your ads in the future.
13. Use Google Search Console to identify low CTR pages
Google Search Console is a free tool that you can use to monitor your website’s performance in search results. It provides a wealth of data, including a list of the pages on your site that are getting the most impressions in search results.
If you have a lot of pages on your site, it can be difficult to know which ones to focus on to improve your CTR. That’s where the average CTR metric comes in handy.
By looking at the average CTR for your top pages, you can quickly identify which ones might be underperforming and need some attention. Use Google Search Console’s CTR data as a KPI to improve underperforming pages.
Conclusion
The CTR is a very important metric for your business. It has a direct impact on your conversion rate and ROI. No matter what you do, you should always try to improve it.
The above ideas will help you increase your CTR and get more clicks on your ad.